WRITING TO WIN: Teamwork and the Three ‘C’s’ of Success

by Royce Murcherson, Ph.D.Royce 1 Man

What are the real benefits of teamwork in business? Why is it increasingly important? Teamwork and team building are being used in business environments where the nature of the work is complex or multifaceted, not to mention fast-paced. Working in isolation as a single contributor may not be as productive as several colleagues with different skills working toward a single goal. Successful teams rely on three effective mechanisms: communication, collaboration, and coordination. I will discuss each of these mechanisms over the course of three posts, the first being this one which is dedicated to ‘communication’. 


It is a successful exchange of ideas between colleagues or team members that produce solutions to problems, improvements in process, setting expectations, knowledge sharing, and creating awareness. In short, effective communication assures quality in products and services. 


  • It should be concise.
  • It should present information in the form of a well thought out plan.
  • It should be clear and easy to understand.
  • It should speed up the decision-making process.
  • It should be inherently persuasive. That is, the material or information being presented should be convincing and factual.


  • Correspondence
  • Proposals
  • Reports
  • Meetings
  • Informal Discussions
  • Presentations


Rules and forms of communication are obvious. What is not obvious is the manner in which team members or colleagues verbally interact with each other. Be aware that you are a member of a team which means each person has a voice in the process. When making comments or presenting information, be sure to invite your colleagues to respond with questions, improvements or enhancements, possible redundancies or even errors of which you may not be aware.

  • Consider Your Audience Your audience is your team, colleagues, or stakeholders. Written and verbal communication must not be overly informal. Think of the tone in which you are communicating. When writing, do not fall into ‘text talk’ or ‘sofa chat’. At the same time, do not be overly formal. Remember, you are not at a back yard barbecue, nor are you addressing Congress. This advice also applies to verbal communication. The most important skill is being able to identify your audience and adapt your tone and style of communication to the situation.


  • Question, Listen, and Encourage When working within your team, think of yourself as a teacher or facilitator. Yes, you should invite questions and comments, but you should also take it one step further. The roles of teacher and facilitator focus on developing a healthy exchange between students and attendees. What is the best way to accomplish this? Question, listen, and encourage. Question your team members on their points of view. Make a concerted effort to listen and show sincere interest in their ideas. When comments or feedback display creativity or ingenuity, encourage more dialogue. Invite your colleagues to explore their ideas and report back to the group.


  • Stay on Point Whether facilitating or communicating within a team meeting, stay on point. Follow the agenda. Be aware of time constraints even as you question, listen, and encourage. This burden does not always fall to the person who called the meeting. Each member has a responsibility to make valuable contributions.

Next time, look forward to my discussion of the second ‘C’, the benefits of collaboration in the team environment.

For an expanded discussions on effective business writing and workplace etiquette, see my book:

Royce Murcherson, Ph.D., The Guide to Persuasive Business Writing: A New Model that   Gets Results. Iowa: Kendall-Hall, 2013

Clip Art, provided by Microsoft Office Professional Academic, 2010

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