Tag Archives: Social Media

Social Media: What’s the Difference?

Today it seems like everyone is on social media.   Social media is used for many different things:  staying in touch with family and friends, keeping up-to-date with news and trending topics, and promoting businesses and social causes.  It allows you to connect with people all over the world who have different backgrounds, interests, hobbies, and professions.  With so many different sites, how do you know which one is right for you?  Click here for an quick comparison graphic of the most popular social media sites.

Facebook – Created in 20014 by Mark Zuckerberg as way to keep up with his friends.  It is the world’s largest social media site with more than I.5 billion active users worldwide.  It allows you to send messages, post status updates, and share photos and videos.  Depending on privacy settings, requesting and accepting friend requests will determine what can be seen on your timeline and home page.  It works well on both a computer and mobile device.

Twitter – Another popular social media site, Twitter is designed around short updates.  Each tweet (or post) is limited to a total of 140 characters, spaces and punctuation marks.  You can attach short videos and photographs to a tweet.  Twitter is most popular for inventing the hashtag, which has now been adopted by many other social media sites.  With over 289 million active users, it can be used on a computer but because of its quick real-time messages, it is most often used on mobile devices.  You connect with other users by accepting and requesting to follow other users.

Instagram – Instagram is a photo-sharing app for mobile devices used by over 300 million active users.  The simplest of social media sites, it allows you to upload photos or short videos, write a caption, and add hashtags so your followers will be able to see them.  It is most popular with teens and young adults.

Pinterest – Unlike other media sites that are based on sharing status updates and photos, Pinterest is focused on collecting and sharing things found on the Internet.  You organize the things you collect on Bulletin Boards.  You can follow other Pinners who have similar interests and repin (or save) their items to your boards.  It is available on both the computer and mobile devices.

LinkedIn – While the other social media sites are more for personal use, LinkedIn is more of a professional networking site.  You create an online resume (or profile) of your skills and employment history.  As you add contacts and make connections you build your network.  Your connections can go in and endorse your skills.  Many businesses use LinkedIn to screen and recruit potential employees.

If you are over 50 and interested in learning how to use these popular social media sites, the Richland College Emeritus program will be offering Social Media 1 (Facebook) and Social Media II (Twitter, Pinterest, Instagram and other sites) classes starting in January.  Spring registration begins on November 22 for current students and November 28 for new students.  Contact the Emeritus office at (972) 238-6972 or the Business Office Systems and Support program at (972) 238-6215 to sign up for these popular classes.  FYI—If you are over 65, the classes are FREE to Dallas County residents.


Know Both Sides of the SM Coin

Take a look at the infographic below (click twice on the image to enlarge it) to get some tips on how you can use social media (SM) in your job search and career networking.

09-08-2015 Make Social Media Work For YouLet’s face it—Social Media is a part of the business landscape today; it can help potential employers find you online and connect with you, but you need to be sure your online presence is one that is inviting, engaging, and professional!

If you want to upgrade or develop skills that can help you in today’s job market, consider enrolling in the Business Office Systems & Support program at Richland College. You will have a wide selection of courses (offered online and face-to-face) from which to choose. These courses range from basic keyboarding, computer literacy, business communications, Word, Excel, PowerPoint, Access (includes preparation for the Microsoft Office Specialist certification exam**), office procedures, etc. These courses can all lead you towards a college-credit certificate or a 2-year associate’s degree.

Richland College is located in northeast Dallas at 12800 Abrams Road. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu at 972-238-6215.

**Richland College is an authorized Microsoft Testing Center.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a FREE version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.

 

 

 


Are You Using Mobile Apps to Help With Your Job Search and Connections?

If you are looking for employment or wanting to increase contacts in your professional network, you should consider looking at mobile tools that are available to assist you.
In January 2015, Business Daily News featured at least 10 apps that can help you with your employment search and networking, and best of all, THEY ARE FREE!

The table below provides a brief description of each app and its availability on the Android and iPhone/iPad devices. For a more detailed description, click this link.

05-04-2015 PP Table for BlogIf you want to upgrade or develop skills that can help you in today’s job market, consider enrolling in the Business Office Systems & Support program at Richland College. You will have a wide selection of courses (offered online and face-to-face) from which to choose. These courses range from basic keyboarding, computer literacy, business communications, Word, Excel, PowerPoint, Access (includes preparation for the Microsoft Office Specialist certification exam**), office procedures, etc. These courses can all lead you towards a college-credit certificate or a 2-year associate’s degree.

Richland College is located in northeast Dallas at 12800 Abrams Road. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu at 972-238-6215.

**Richland College is an authorized Microsoft Testing Center.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a FREE version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.

 


Twitter to the Rescue? How Administrative Professionals Can Use Twitter Tips From Colleagues to Stay Abreast!


02-23-2015 Twitter Birds 505720761Take a “working tip” from one of our BOSS students who is currently enrolled in Richland College’s online POFT 1309 Administrative Office Procedures course and how she discovered the merits of Twitter and that it can be a wonderful networking tool for helping administrative assistants (and others) get handy advice and tips from other admin professionals.

As part of a recent class assignment, Edith Garcia set out to explore some ways Twitter might prove helpful to administrative assistants in getting up-to-date information on how to be more successful and efficient in getting their work tasks completed. In the process of researching Twitter, Edith found that she had to change some of her original opinions of this social media platform. She has now come to view Twitter as a quick, invaluable way of getting tips from other admin colleagues.

So here, in her own words, Edith provides suggestions for basic Twitter use that administrative office professionals can use to stay current and stay connected with the changing face of technology:
02-23-2015 Twitter Term Balls 506650711

“One of the areas I decided to research was social media. As I reviewed some of the articles, the one that caught my attention was ‘Why Twitter Is Worth It.’ One of assignments in this course was to create a Twitter account. I didn’t have one until a couple days ago. I had always thought it [Twitter] was just a place to gossip in a few words. I didn’t know there are a lot of professionals advising others.”

“There was one example that informed me of the fact that you can get a lot of great [Twitter] feeds concerning your work. It can come in handy when you are in a struggle and can even find out things that are helpful. By following professionals on Twitter, you can enhance your knowledge. I plan to keep this Twitter account and to follow administrative professionals to enhance my knowledge and get some great advice.”

Original Source:
http://www.iaap-hq.org/ – Blog article: “Why Twitter Is Worth It”

If you want to improve your productivity and decision-making skills, consider taking POFT 1309 Administrative Office Procedures in the BOSS program at Richland College. Richland College is located in northeast Dallas at 12800 Abrams Road, and both online and on-campus courses are offered. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu
972-238-6215.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.


Does Your Social Media Business Bio Contain These “Must Have” Ingredients?

10-06-2014 final 187440476Take a “working tip” from Richland College’s POFT 2312 Business Correspondence and Communication course on what you should do to improve your business social media bio:

Regardless of whether you are using LinkedIn, Facebook, Twitter, or other SM sites, follow this link to read Courtney Seiter’s excellent post on several important points to include in your SM business bio.

Because each site has its own unique characteristics, the web site Unbounce has created a terrific best practices reference chart to help you make the most of your bio information on Twitter, Facebook, Google+, and LinkedIn. They also recommend reviewing your SM bios every 3 months to ensure they are still relevant.

Finally, you will want to make sure your bio is free of any spelling, grammatical, or logical errors—did you use the word “form,” when you should have used “from” or “do” when the logical word should have been “due”?  Check and re-check for errors that scream “careless or unprofessional”!

If you want to improve your communication skills and learn more about how to use Social Media professionally, consider taking one or more courses in the BOSS program at Richland College.

Richland College, which is located in northeast Dallas at 12800 Abrams Road, offers both online and on-campus courses. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote


Perfecting Your Social Media Posts

03-17-2014 Perfecting Your Social Media Posts TS 166195724

If you use more than one of the social media (SM) platforms (Facebook, Twitter, Pinterest, Google+, etc.) to network and stay engaged with contacts, customers, the community, etc., you should be aware of the differences among them and how to use each platform most effectively.

David Hagy has created an excellent infographic that outlines the do’s and don’ts for each social media type.

The one word of caution he offers to SM writers is to avoid the temptation of using SM management tools such as HootSuite or Buffer to push out your content using the same format. Sure it’s fine to use HootSuite and Buffer to manage your SM planning and scheduling across platforms, but consider the strengths and weaknesses of each platform and adapt your message format accordingly.

Below are a few suggestions from David’s infographic, but click this link to see the full visual that contains the important points to keep in mind for each social media type.

David also offers suggestions for the best and worst times to post content by SM type. 

03-17-2014 Table Insert

For more information on the BOSS program and how you can get yourself better prepared for you career, contact Becky Jones, Associate Dean, bjones@dcccd.edu or 972-238-6215.

Source: http://dashburst.com/infographic/create-perfect-post-social-networks/


One Student’s Advice: The Right Way to Use Social Media When Job Hunting

There have been a lot of great articles and posts written by professionals about the phenomenon of social media and how to use it effectively when looking for a job. However, taking the advice of a fellow student might be one of the best methods to use as you navigate the world of social media when seeking employment. Courtney Cartwright, who is currently a student in the BOSS program at Richland, offers us some great insight into her experiences with social media and job hunting.

When Courtney was recently asked to respond to a discussion board on the topic of social media and whether it could be helpful in finding a job, here is what she had to say:

I do have a social media site, Facebook.

When I was laid off in August, I used my Facebook account to help find employment. I have several friends who work for major companies, and so I would ask them privately if they knew anyone who was hiring, and if so, if they could obtain the information for me to send my resume [to their companies].

I also used Craigslist to locate jobs. I actually got the job I am on now through Craigslist. However, after I was hired, I was told that they did a search for me on Facebook to make sure I wasn’t a “bad” person, or that I wasn’t posting things I shouldn’t be.

Some people don’t like to admit it, but employers do search for you online to make sure you are not going to embarrass their company, and they want to make sure [the people] they are hiring are good people. There are also several other job posting sites within Facebook that can help people find employment. Some temp agencies use Facebook as a tool to search out people who may be looking [for employment].

One of the most important things that Courtney mentioned in her post was the fact that employers do search social media sites to find out more about potential job candidates AND as a way to “weed out” people they consider as inappropriate for employment with them.

Some words of wisdom to job seekers include: “Be careful of what you post (this includes photos) because once it’s on the Internet, it is truly public!”

For more information on the BOSS program and how it can help you prepare for a successful career, contact Becky Jones, Associate Dean, bjones@dcccd.edu, 972-238-6215.


Don’t Let Twitter Be Your Downfall!
Social media has arrived on the work scene, and Twitter is one of the most widely used social network tools for personal and professional messages. If used properly in the workplace, Twitter can be a powerful, positive tool. If used inappropriately, however, Twitter can lead to your professional/career/job crash! Amy Levin-Epstein presents five important tips you should keep in mind and some practices to avoid “like the plague” when using Twitter:
  1. If It’s Top Secret—Then Keep It Top Secret! If you get labeled as the “company blabbermouth” and tweet sensitive, confidential information, your career (and your job) could spiral downward very quickly.
  2. Don’t Get Too Familiar—After all, this is your job and you need to maintain a professional image and tone. Tweeting personal information (and for goodness sakes avoid profane language!) is a no-no. What happens at home and in your personal life should stay that way—at home and personal.
  3. Don’t Get Addicted To Twitter—Aside from preserving your thumbs (and your other fingers), you need to focus on your work tasks. Just remember the company didn’t hire you to tweet friends and family, you were hired to work for the company—if in doubt, check your job description!
  4. What Did You Say About Your Boss?—Use common sense and control the urge to blast your boss via Twitter. Even if your boss is wrong, the social media network is not the place to vent, and if you think your account is private–think again!
  5. Avoid Unflattering Comments About Clients/Customers—Keep your thoughts private and to yourself and away from Twitter. Clients and customers are to be valued and respected, and unflattering observations about them should not be broadcast on Twitter.
In conclusion, you need to remember that anything you put on the Internet has the potential for being there for anyone to search. And please don’t live to regret some poorly worded unprofessional messages that made their way to your boss’s screen!
For more information on BOSS software offerings, the BOSS degree and certificates, and to see how the BOSS program can help you with your career, contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.