Perfecting Your Social Media Posts
If you use more than one of the social media (SM) platforms (Facebook, Twitter, Pinterest, Google+, etc.) to network and stay engaged with contacts, customers, the community, etc., you should be aware of the differences among them and how to use each platform most effectively.
David Hagy has created an excellent infographic that outlines the do’s and don’ts for each social media type.
The one word of caution he offers to SM writers is to avoid the temptation of using SM management tools such as HootSuite or Buffer to push out your content using the same format. Sure it’s fine to use HootSuite and Buffer to manage your SM planning and scheduling across platforms, but consider the strengths and weaknesses of each platform and adapt your message format accordingly.
Below are a few suggestions from David’s infographic, but click this link to see the full visual that contains the important points to keep in mind for each social media type.
David also offers suggestions for the best and worst times to post content by SM type.
For more information on the BOSS program and how you can get yourself better prepared for you career, contact Becky Jones, Associate Dean, firstname.lastname@example.org or 972-238-6215.