Instagram & Companies

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.

Businesses are now beginning to see value in using Instagram to promote their products and services.  “The big upside of Instagram for companies is the ability to easily develop a communication strategy about their products and services that is by essence more direct and engaging than that of their website, which tends to be more institutional and corporate,” writes François Mathieu at

To learn more about how businesses are using Instagram, click the link below to read the full article by François Mathieu on the blog. 

How Businesses are Using Instagram


For more information on the Business Office Systems and Support department, contact Becky Jones, Associate Dean, 972-238-6215.