Category Archives: Social Media

3 Key Strategies for Making the Best Use of Twitter in Your Company!

12-02-2013 3 Key Strategies for Making the Best Use of Twitter in Your Company--153248094If you are responsible for your company’s Tweets, Brian Giesen and Jonathan Crossfield offer some excellent advice on developing a three-part strategy for Tweeting your company’s various business objectives.

You may find that many company objectives fall into one of the six broad categories listed below:

  1. Customer Relations
  2. Crisis Management
  3. Corporate Reputation Management
  4. Event Coverage
  5. Product Promotion & Sales
  6. Issue Advocacy
  • Step 1Follow – Depending on the business objective noted above, you might need to follow customers, potential customers, industry leaders, your own brand, people with similar interests, etc.  Be sure you gather as much information as possible about the initial situation.
  • Step 2Create – If for example, your business objective is related to crisis management, you may need to research and provide additional resources to your audience or supply them with updated information and, above all, offer a logical explanation.
  • Step 3Engage – As we continue down this digital highway, the word “engage” will take on even more importance from a business standpoint. Your customers, business partners, followers, etc., expect responses, acknowledgement, and action! For instance if you have asked followers to support a worthy company cause, then it is your responsibility to get to know them. You should expect to provide encouragement throughout the life of the cause and certainly to give them a heartfelt message of thanks for their support at the end of the campaign.

You can learn more about this business Twitter strategy by clicking on this link.

Sources: Brian Giesen, Director, Social@OgilvyAustralia, Ogilvy Public Relations and Jonathan Crossfield, Marketer, The Web Showroom (formerly with Netregistry), 2009.

If you want to learn more about how the Internet and social media channels are changing the way we write business messages, consider taking the following BOSS class Spring Semester 2014. POFT 2312 Section 81501 Business Correspondence & Communication, will focus on exploring and incorporating social media into business messages in a professional manner; contact Gwen Hester at

For more information on BOSS software offerings, the BOSS degree and certificates, and how the BOSS program can help you with your career, contact Becky Jones, Associate Dean,  972-238-6215.

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Let Infographic Tools Help You Create That Dynamite Resume!

07-01-2013 Infographic Resume Thinkstock 166471388

Exactly what is an “infographic” and how can these infographic tools help you create that winning resume?

First, there are several basic factors you need to consider when creating a resume today–(1)  You are going to have lots of competition for those good jobs. (2)  Your resume should be worded and designed to make it stand out from the crowd. (3)  Employers tend to be drawn toward resumes that are professionally appealing and easy to read—time is a precious commodity. (4)  Our society now relies more and more on (a) short, clearly written bursts of text, (b) meaningful visuals, and (c) the use of color.

The five infographic resume tools briefly described below can help you craft a resume that gets to the point in an attractive manner, and you don’t have to be a graphic arts designer to accomplish this goal! In fact, some of the examples, especially at the first site, illustrate resumes from job areas that are considered traditional business positions. It’s just further proof that many business professionals are moving towards the use of the infographic resume.

1.  VisualCV is a web-based company that allows you to create a free online visually attractive resume/portfolio at their site, which can then be viewed by employers and recruiters. The good news is that there is a template provided, and you can watch the online tutorials to get helpful hints on promoting and branding your professional image. You can share your online resume by placing your VisualCV-generated url at social media sites such as Facebook, LinkedIn, and Twitter in order to increase your networking circle. Visit their site as to learn more details.

2. is another free infographic tool, and this one relies heavily on the use of shapes and data to covey your employment history message. Once again, you can have a “dashboard” of sorts by connecting to any of your existing social media accounts, or you can have an account at their site. Check them out at

3.  This app,, allows you to make your work history very visually pleasing; and according to Erica Swallow who is an infographic resume blogger, this particular app had the most visual appeal of the four apps infographic apps that were reviewed by her. You can see all of her reviews at is free, and it connects to LinkedIn. This app does a great job of helping you tell your work story visually, and you can keep track of who is looking at your page.

4.  The next resume app, Kinzaa, is one that could be easily used by many people who are looking for traditional positions. It makes excellent use of text as well as pie charts and bar graphics to help you show your skill set and experience. The competition among infographic resume companies is helping to keep good things free, and Kinzaa is no exception! You can visit their site at There are a number of helpful blog posts at the site, which can assist you in getting into the groove of things as well.

5. The last app in this list has a little bit different twist—Brazen Careerist focuses on putting you together with employers via virtual events such as employer recruitment events, university career fairs, and other networking occasions—all virtually. They also have a regularly featured career tips blog on Pinterest and Facebook, among others. You can read more about them at Erica Swallow’s Mashable article that was mentioned above.

Things are constantly changing in today’s workplace, so take a look at these resume tools and use them to help you become more competitive!

If you want to learn more about how the Internet and social media channels are changing the way we write business messages, consider taking the following BOSS class this fall, POFT 2312 Section 81501 Business Correspondence & Communication, which will focus on exploring and incorporating social media into business messages in a professional manner, contact Gwen Hester at

For more information on BOSS software offerings, the BOSS degree and certificates, and how the BOSS program can help you with your career, contact Becky Jones, Associate Dean,  972-238-6215.

Top Job Search Apps for the Android and iPhone

As we rely more and more on smartphones and other mobile devices, more tasks—such as looking for jobs and enhancing your career—will shift to these devices.

If you own a smartphone and you are looking for a job, there are two web sites you really need to visit: and Both sites have posted information and reviews for a number of job search apps for the Android and iPhone. The good news is that most of the apps are free, which means you have even greater access to a vast pool of job vacancies.

The table below is a list of the top job apps for each phone, but visit the web sites links noted above to get more in-depth information about each app. Happy hunting!

Android iPhone
LinkedIn Jobs by
Best Resume Tips Jobs
Job Search by Job Search by
Monster Job Search Job Search Engine by
LinkUp Job Search Engine Simply Hired
Evernote SnagAJob
ResumeMaker On-the-Go Craiglist for iPhone
ResumeBear JobAware Lite
RealTweets Job Networking JobAware
Hire *a*Droid JobCompass
What Color Is Your Parachute? Job-Interview Tool
Business Card Reader
SnapDat Digital Business Cards
Picket Resume
Resume App Interviews
101 Great Answers to the Toughest Interview Questions
Interview Prep Questions
Interview Pro
Interview Buzz Lite
Interview Buss PRO

For more information on the BOSS program and how it can help you prepare for a successful career, contact Becky Jones, Associate Dean, 972-238-6215.

One Student’s Advice: The Right Way to Use Social Media When Job Hunting

There have been a lot of great articles and posts written by professionals about the phenomenon of social media and how to use it effectively when looking for a job. However, taking the advice of a fellow student might be one of the best methods to use as you navigate the world of social media when seeking employment. Courtney Cartwright, who is currently a student in the BOSS program at Richland, offers us some great insight into her experiences with social media and job hunting.

When Courtney was recently asked to respond to a discussion board on the topic of social media and whether it could be helpful in finding a job, here is what she had to say:

I do have a social media site, Facebook.

When I was laid off in August, I used my Facebook account to help find employment. I have several friends who work for major companies, and so I would ask them privately if they knew anyone who was hiring, and if so, if they could obtain the information for me to send my resume [to their companies].

I also used Craigslist to locate jobs. I actually got the job I am on now through Craigslist. However, after I was hired, I was told that they did a search for me on Facebook to make sure I wasn’t a “bad” person, or that I wasn’t posting things I shouldn’t be.

Some people don’t like to admit it, but employers do search for you online to make sure you are not going to embarrass their company, and they want to make sure [the people] they are hiring are good people. There are also several other job posting sites within Facebook that can help people find employment. Some temp agencies use Facebook as a tool to search out people who may be looking [for employment].

One of the most important things that Courtney mentioned in her post was the fact that employers do search social media sites to find out more about potential job candidates AND as a way to “weed out” people they consider as inappropriate for employment with them.

Some words of wisdom to job seekers include: “Be careful of what you post (this includes photos) because once it’s on the Internet, it is truly public!”

For more information on the BOSS program and how it can help you prepare for a successful career, contact Becky Jones, Associate Dean,, 972-238-6215.

If You Think Good Grammar Doesn’t Matter, Think Again!
Kyle Wiens, CEO of iFixit, which is the largest online repair community, and also the founder of Dozuki, which is software designed to write technical manuals, says he won’t hire people who don’t have good grammar skills, and here’s why:
  • Grammar is relevant for all companies.
  • Good grammar is credibility, and especially on the Internet—your words are all that you have in blog posts, social media, e-mails, and company websites. He goes on to say that your words, “are a projection of you in your physical absence…for better or worse, people judge you if you can’t tell the difference between their, there, and they’re.”
  • Good grammar just makes good business sense. Wiens’ company, iFixit, has the  responsibility of producing clear, correct online instructions for repairs—just think what would happen if some poorly written instructions caused the wrong wires to get crossed!
Wiens says he has found that people who make fewer mistakes on a grammar test tend to make fewer mistakes in other work-related areas. Details do matter, and grammar is his litmus test to test potential employees’ capabilities. Anyone who wants to work for his company MUST pass the grammar test!’ Read Wiens’ complete blog, “I Won’t Hire People Who Use Poor Grammar. Here’s Why,” which appears in the July 20, 2012 online issue of Harvard Business Review.

If you want to improve your grammar and writing skills, consider taking grammar review and business writing classes in the BOSS program. For more information contact Becky Jones, Associate Dean, 972-238-6215.

Success with Social Media

This is the another post from Dr. Wright L. Lassiter, Jr., the Chancellor of the Dallas County Community College District.  We are honored to learn from his experience and leadership knowledge through these posts. Check back monthly for his posts!

From: Chancellor’s Weekend Memo #298 – September 2012


It is an unusual individual who has not been exposed to Facebook or Twitter.  I came across a recently published book, Social Media in Business, written by social media strategist Steve Nicholls that has implications and applications for the world of higher education.  While the book was written for a business audience, his points have broader applications.

His focus in the book is that the approach taken by organizations regarding social media is too narrow.  Executives are far too worried about content and not focused enough on context and conditions.  He makes the point that many leaders view social media solely based on Facebook or Twitter Content, which they believe is just a marketing, PR, and website function.

Nicholls writes, “Senior leaders must understand the context of the environment in which social media operates.”  He continues, “This means understanding your industry, your competition and your internal environment.  Then they must be responsible for creating the conditions necessary for its (social media) successful implementation.”

The author offers a series of tips to help leaders understand the “Three C’s” (content, context, and conditions) and succeed in social media:

  • Get with the program.  Social media is here to stay.  Think of how far it has come in the last five years and then imagine where it will be in the next five.  Embrace it or be left behind.

  • Be the architect, be the leader.  As the CEO or leader, you need to create a vision of what social media looks like for your entire organization — just like an architect has a model of the building he is going to construct.  Nicholls writes, “Really support social media at the senior level, not just the people that look after your website.”

  • Understand the culture and the mindset.   Opening the culture of an organization to the effective use of social media is a major challenge.  He writes, “Banning social media is not a solution any longer, even autocratic political regimes have failed to do so; but using social media within a conducive cultural framework is the ideal response to the Internet revolution.”

  • Create a common language.  Create a common language for social media so that everyone can participate in the discussion, not just a few experts who know the jargon.  Develop the social media strategy to support the goals of your organization.

  • Understand and strategically communicate the benefits of social media.

  • Avoid the dangers of the dark side of social media.  Social media can open an organization to danger and risk, including security issues, PR issues, and HR issues.  Nicholls writes, “While these risks are very real, it is essential not to let them inhibit progress.  The key is to develop a sound social media policy that identifies the risks and mitigates them.”

  • Have a step-by-step formula.   He emphasizes that a winning social media strategy is one that is adaptable, implemented step-by-step, and is an ongoing model within the context of the organization that sets the right conditions for successful social media implementation.

  • Time.   He offers this comment that we all can relate to:  “Rome was not built in a day and the same goes with social media.”  Don’t wander blindly into the world of social media.  Hasty actions may bring more problems than benefits.  So the time factor should be weighed properly in order to make sure the social media project is carefully studied before and during its application.


For more information on the Business Office Systems and Support department, contact Becky Jones, Associate Dean, 972-238-6215.

Don’t Let Twitter Be Your Downfall!
Social media has arrived on the work scene, and Twitter is one of the most widely used social network tools for personal and professional messages. If used properly in the workplace, Twitter can be a powerful, positive tool. If used inappropriately, however, Twitter can lead to your professional/career/job crash! Amy Levin-Epstein presents five important tips you should keep in mind and some practices to avoid “like the plague” when using Twitter:
  1. If It’s Top Secret—Then Keep It Top Secret! If you get labeled as the “company blabbermouth” and tweet sensitive, confidential information, your career (and your job) could spiral downward very quickly.
  2. Don’t Get Too Familiar—After all, this is your job and you need to maintain a professional image and tone. Tweeting personal information (and for goodness sakes avoid profane language!) is a no-no. What happens at home and in your personal life should stay that way—at home and personal.
  3. Don’t Get Addicted To Twitter—Aside from preserving your thumbs (and your other fingers), you need to focus on your work tasks. Just remember the company didn’t hire you to tweet friends and family, you were hired to work for the company—if in doubt, check your job description!
  4. What Did You Say About Your Boss?—Use common sense and control the urge to blast your boss via Twitter. Even if your boss is wrong, the social media network is not the place to vent, and if you think your account is private–think again!
  5. Avoid Unflattering Comments About Clients/Customers—Keep your thoughts private and to yourself and away from Twitter. Clients and customers are to be valued and respected, and unflattering observations about them should not be broadcast on Twitter.
In conclusion, you need to remember that anything you put on the Internet has the potential for being there for anyone to search. And please don’t live to regret some poorly worded unprofessional messages that made their way to your boss’s screen!
For more information on BOSS software offerings, the BOSS degree and certificates, and to see how the BOSS program can help you with your career, contact Becky Jones, Associate Dean, 972-238-6215.