Category Archives: Social Media

Social Media: What’s the Difference?

Today it seems like everyone is on social media.   Social media is used for many different things:  staying in touch with family and friends, keeping up-to-date with news and trending topics, and promoting businesses and social causes.  It allows you to connect with people all over the world who have different backgrounds, interests, hobbies, and professions.  With so many different sites, how do you know which one is right for you?  Click here for an quick comparison graphic of the most popular social media sites.

Facebook – Created in 20014 by Mark Zuckerberg as way to keep up with his friends.  It is the world’s largest social media site with more than I.5 billion active users worldwide.  It allows you to send messages, post status updates, and share photos and videos.  Depending on privacy settings, requesting and accepting friend requests will determine what can be seen on your timeline and home page.  It works well on both a computer and mobile device.

Twitter – Another popular social media site, Twitter is designed around short updates.  Each tweet (or post) is limited to a total of 140 characters, spaces and punctuation marks.  You can attach short videos and photographs to a tweet.  Twitter is most popular for inventing the hashtag, which has now been adopted by many other social media sites.  With over 289 million active users, it can be used on a computer but because of its quick real-time messages, it is most often used on mobile devices.  You connect with other users by accepting and requesting to follow other users.

Instagram – Instagram is a photo-sharing app for mobile devices used by over 300 million active users.  The simplest of social media sites, it allows you to upload photos or short videos, write a caption, and add hashtags so your followers will be able to see them.  It is most popular with teens and young adults.

Pinterest – Unlike other media sites that are based on sharing status updates and photos, Pinterest is focused on collecting and sharing things found on the Internet.  You organize the things you collect on Bulletin Boards.  You can follow other Pinners who have similar interests and repin (or save) their items to your boards.  It is available on both the computer and mobile devices.

LinkedIn – While the other social media sites are more for personal use, LinkedIn is more of a professional networking site.  You create an online resume (or profile) of your skills and employment history.  As you add contacts and make connections you build your network.  Your connections can go in and endorse your skills.  Many businesses use LinkedIn to screen and recruit potential employees.

If you are over 50 and interested in learning how to use these popular social media sites, the Richland College Emeritus program will be offering Social Media 1 (Facebook) and Social Media II (Twitter, Pinterest, Instagram and other sites) classes starting in January.  Spring registration begins on November 22 for current students and November 28 for new students.  Contact the Emeritus office at (972) 238-6972 or the Business Office Systems and Support program at (972) 238-6215 to sign up for these popular classes.  FYI—If you are over 65, the classes are FREE to Dallas County residents.


October: Cyber Security Awareness Month

We lead Internet-connected, digital lives—we work, learn and play online.  Whether we are shopping online, social networking, checking our bank accounts, or downloading a new app on our phone, it is critical that we practice good cyber security in today’s interconnected world.  For the thirteenth year, October is National Cyber Security Awareness Month.

Cyber security is always a popular discussion topic in the media. Just last month, Yahoo announced that 500 million user’s passwords were stolen. According to StaySafeOline.org, from information gathered from the U.S. Federal Trade Commission, it takes consumers an average of six months and 200 hours to recover from identity theft.  The National Cyber Security Alliance is partnering with leading technology firms like Google, Facebook, Instagram, and Microsoft to make it easier for consumers to make their online accounts more secure.  They are also working with financial services companies such as Wells Fargo, MasterCard, Visa, and PayPal to make transactions more secure.

As our world becomes more and more technology driven, it is important that we, as good digital citizens, learn to be safe and secure in our digital environment.  This includes ensuring our home networks are secure, our online accounts are secure, not responding to identity theft scams, managing the security of our mobile devices, and using the Internet safely and responsibly.

Below is a list of things you can do to make your accounts more secure.

  1. Create a strong password – To create a strong password, use a combination of capital letters, lowercase letters, numbers, and symbols. Do not use words that are in the dictionary. Security experts also suggest using short sentences or phrases instead of just a single word.
  2. Never use familiar words for your passwords. This includes such words as birthdays, names of close family members, and address information.
  3. Have individual passwords for every account. To make it easier to remember, many people will use the same password for multiple accounts.  This is a dangerous practice because if your security is breached, the hacker will be able to access all of your accounts.
  4. Use two factor authentication. Add an extra level of security such as a fingerprint or a single use code delivered in a text message.
  5. Reset your password every 90 days.
  6. Enable Login Alerts. Many apps and websites have login alerts that will send you an email or text message if you login was used on an unrecognized device or browser.
  7. Think before you open suspicious emails, websites, or apps. According to StaySafeOnline.com more than 50% of phishing emails in 2011 were targeted at online bank users, and one out of every 300 emails sent were malicious.

How secure is your online presence?  Click here to take an online identity risk survey.


Kudos to Richland College

Richland College was recently rated 10th in the Rate My Professors’ 2014-2015 Top Lists for Junior and Community Colleges across the U.S., Canada, and the U.K.!

The online rating system allows students to rate colleges on the quality of their professors, reputation, location, career opportunities, library, campus grounds, common areas, internet speed on campus, food service, clubs, events, social activities, and whether or not students are pleased with their decisions to attend the college.  By equally weighing professor ratings and campus ratings, the overall rating acknowledges that the school scores high in both academics and campus life.  

See a picture using this link:  Kudos to Richland College!

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For more information on the Business Office Systems and Support department, contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

 


Know Both Sides of the SM Coin

Take a look at the infographic below (click twice on the image to enlarge it) to get some tips on how you can use social media (SM) in your job search and career networking.

09-08-2015 Make Social Media Work For YouLet’s face it—Social Media is a part of the business landscape today; it can help potential employers find you online and connect with you, but you need to be sure your online presence is one that is inviting, engaging, and professional!

If you want to upgrade or develop skills that can help you in today’s job market, consider enrolling in the Business Office Systems & Support program at Richland College. You will have a wide selection of courses (offered online and face-to-face) from which to choose. These courses range from basic keyboarding, computer literacy, business communications, Word, Excel, PowerPoint, Access (includes preparation for the Microsoft Office Specialist certification exam**), office procedures, etc. These courses can all lead you towards a college-credit certificate or a 2-year associate’s degree.

Richland College is located in northeast Dallas at 12800 Abrams Road. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu at 972-238-6215.

**Richland College is an authorized Microsoft Testing Center.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a FREE version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.

 

 

 


Are You Using Mobile Apps to Help With Your Job Search and Connections?

If you are looking for employment or wanting to increase contacts in your professional network, you should consider looking at mobile tools that are available to assist you.
In January 2015, Business Daily News featured at least 10 apps that can help you with your employment search and networking, and best of all, THEY ARE FREE!

The table below provides a brief description of each app and its availability on the Android and iPhone/iPad devices. For a more detailed description, click this link.

05-04-2015 PP Table for BlogIf you want to upgrade or develop skills that can help you in today’s job market, consider enrolling in the Business Office Systems & Support program at Richland College. You will have a wide selection of courses (offered online and face-to-face) from which to choose. These courses range from basic keyboarding, computer literacy, business communications, Word, Excel, PowerPoint, Access (includes preparation for the Microsoft Office Specialist certification exam**), office procedures, etc. These courses can all lead you towards a college-credit certificate or a 2-year associate’s degree.

Richland College is located in northeast Dallas at 12800 Abrams Road. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu at 972-238-6215.

**Richland College is an authorized Microsoft Testing Center.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a FREE version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.

 


Twitter to the Rescue? How Administrative Professionals Can Use Twitter Tips From Colleagues to Stay Abreast!


02-23-2015 Twitter Birds 505720761Take a “working tip” from one of our BOSS students who is currently enrolled in Richland College’s online POFT 1309 Administrative Office Procedures course and how she discovered the merits of Twitter and that it can be a wonderful networking tool for helping administrative assistants (and others) get handy advice and tips from other admin professionals.

As part of a recent class assignment, Edith Garcia set out to explore some ways Twitter might prove helpful to administrative assistants in getting up-to-date information on how to be more successful and efficient in getting their work tasks completed. In the process of researching Twitter, Edith found that she had to change some of her original opinions of this social media platform. She has now come to view Twitter as a quick, invaluable way of getting tips from other admin colleagues.

So here, in her own words, Edith provides suggestions for basic Twitter use that administrative office professionals can use to stay current and stay connected with the changing face of technology:
02-23-2015 Twitter Term Balls 506650711

“One of the areas I decided to research was social media. As I reviewed some of the articles, the one that caught my attention was ‘Why Twitter Is Worth It.’ One of assignments in this course was to create a Twitter account. I didn’t have one until a couple days ago. I had always thought it [Twitter] was just a place to gossip in a few words. I didn’t know there are a lot of professionals advising others.”

“There was one example that informed me of the fact that you can get a lot of great [Twitter] feeds concerning your work. It can come in handy when you are in a struggle and can even find out things that are helpful. By following professionals on Twitter, you can enhance your knowledge. I plan to keep this Twitter account and to follow administrative professionals to enhance my knowledge and get some great advice.”

Original Source:
http://www.iaap-hq.org/ – Blog article: “Why Twitter Is Worth It”

If you want to improve your productivity and decision-making skills, consider taking POFT 1309 Administrative Office Procedures in the BOSS program at Richland College. Richland College is located in northeast Dallas at 12800 Abrams Road, and both online and on-campus courses are offered. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu
972-238-6215.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.


Does Your Social Media Business Bio Contain These “Must Have” Ingredients?

10-06-2014 final 187440476Take a “working tip” from Richland College’s POFT 2312 Business Correspondence and Communication course on what you should do to improve your business social media bio:

Regardless of whether you are using LinkedIn, Facebook, Twitter, or other SM sites, follow this link to read Courtney Seiter’s excellent post on several important points to include in your SM business bio.

Because each site has its own unique characteristics, the web site Unbounce has created a terrific best practices reference chart to help you make the most of your bio information on Twitter, Facebook, Google+, and LinkedIn. They also recommend reviewing your SM bios every 3 months to ensure they are still relevant.

Finally, you will want to make sure your bio is free of any spelling, grammatical, or logical errors—did you use the word “form,” when you should have used “from” or “do” when the logical word should have been “due”?  Check and re-check for errors that scream “careless or unprofessional”!

If you want to improve your communication skills and learn more about how to use Social Media professionally, consider taking one or more courses in the BOSS program at Richland College.

Richland College, which is located in northeast Dallas at 12800 Abrams Road, offers both online and on-campus courses. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote


2014 Trends in the Job Search Process

04-07-2014 - Classified Ad Image 466158975Technology and its offspring, social media, continue to impact the way people look for jobs. Not only are recent graduates competing for jobs but also mid-career job seekers and, yes, even baby boomers are all in the job market.

No matter your age or experience level, Arnie Fetig, who is head coach at JOBHUNTERCOACH.COM, offers readers some valuable advice on how to make the most of the job search process. He offers 10 important job search tips that job seekers should definitely keep in mind.

1.  Consider the use of both online and offline tools to help create a “best fit” for prospective employers and yourself. Realize that you must stay actively engaged with today’s employers through the use of social media and mobile apps. Using friends to help boost your visibility and availability is also a great “offline” strategy.

According to career adviser Hannah Morgan and the web site Jobvite, personal job referrals accounted for 40 percent of the job seekers finding their best or favorite job. On the other side of the coin, the employer side, 64 percent of the job recruiters rated referred candidates as those of the highest quality—so personal contacts DO matter!

04-07-2014 - Mobile Job Apps 4619913072.  Get yourself acquainted with mobile apps and realize the role they play in looking for employment. Understand that mobile apps will continue to be BIG in the job search process, and the use of these tools will only expand.

3.  Vary your communication types. While older job seekers still tend to use paper resumes to present themselves to employers, younger people are a lot more comfortable with video and online forms of communication. Older workers will need to consider more flexibility by incorporating newer communication types into their job search.

4.  Present your material in a manner that is clear, short, and targeted! According to Fertiz, job recruiters use to spend roughly 20-30 seconds reviewing each resume. Well, folks that review time is now down to 6 seconds!

5.  Make your information engaging. Become savvy at using links, video bios, infographics as part of the job search process and as part of the resume as well. There are a number of helpful online resume tools. These tools, which can help you build your online presence, include Resume.com, CV Maker, and LiveCareer among others.

6.  Become part of the LinkedIn community, if you haven’t done so already and create a LinkedIn profile that shows more of your personal side (yet presented in a professional manner). Also, use the LinkedIn tool “Who’s Viewed Your Profile,” to help you use the analytics collected by LinkedIn for making your profile more appealing to potential employers and to engage with them. This tool is available to free users (some limitations) as well as to paid users.

7.  Follow companies of interest on Twitter.

8.  Prepare for group interviews. This interview process is being used increasingly by employers. You need to be ready for the prospect of being interviewed by a team as well as the possibility of being one of several job candidates being interviewed in the same session.

04-07-2014 Business Writing Skills 787719059.  Make sure your written communication skills are up to par. The use of “hard copy” may be on the decline, but good writing skills are very high in demand. You need to (a) be flexible, (b) have good grammar skills, and (c) be sensitive to and aware of the right tone and style needed for various communication platforms used today.

10.  Follow up your interview with a polite thank you message. Use this opportunity to get your name across the interviewer’s screen/desk again by highlighting the key points of the interview and how your skills can benefit the company.

For more details on Arnie Fetig’s job suggestions, visit his web site.

Get information on the BOSS program and how it can help you prepare for a successful career, contact Becky Jones, Associate Dean, bjones@dcccd.edu  972-238-6215.


Instagram & Companies

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.

Businesses are now beginning to see value in using Instagram to promote their products and services.  “The big upside of Instagram for companies is the ability to easily develop a communication strategy about their products and services that is by essence more direct and engaging than that of their website, which tends to be more institutional and corporate,” writes François Mathieu at Pikock.com.

To learn more about how businesses are using Instagram, click the link below to read the full article by François Mathieu on the Pikock.com blog. 

How Businesses are Using Instagram

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For more information on the Business Office Systems and Support department, contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

 


Perfecting Your Social Media Posts

03-17-2014 Perfecting Your Social Media Posts TS 166195724

If you use more than one of the social media (SM) platforms (Facebook, Twitter, Pinterest, Google+, etc.) to network and stay engaged with contacts, customers, the community, etc., you should be aware of the differences among them and how to use each platform most effectively.

David Hagy has created an excellent infographic that outlines the do’s and don’ts for each social media type.

The one word of caution he offers to SM writers is to avoid the temptation of using SM management tools such as HootSuite or Buffer to push out your content using the same format. Sure it’s fine to use HootSuite and Buffer to manage your SM planning and scheduling across platforms, but consider the strengths and weaknesses of each platform and adapt your message format accordingly.

Below are a few suggestions from David’s infographic, but click this link to see the full visual that contains the important points to keep in mind for each social media type.

David also offers suggestions for the best and worst times to post content by SM type. 

03-17-2014 Table Insert

For more information on the BOSS program and how you can get yourself better prepared for you career, contact Becky Jones, Associate Dean, bjones@dcccd.edu or 972-238-6215.

Source: http://dashburst.com/infographic/create-perfect-post-social-networks/