Category Archives: Communications

WRITING TO WIN: Handwriting in the Age of Electronic Communication

by Royce Murcherson

Royce top picture

As an author and teacher in today’s digital world, I am bombarded with email heralding messages of all sorts. But the messages that stand out most in my mind are the ones that arrived in a small envelope either slipped under my door or dropped in my mailbox.

One in particular was from a student thanking me for teaching a great class and letting me know how much she appreciated the effort. It would have been easy to send an email added to an already long list in my exploding inbox. Instead she chose to write a note that did not go unnoticed. Here was an individual who chose to express a sentiment in a genuinely real way.

In this age of electronic communication, it is easy to overlook the simple value of a handwritten note. Why bother when you can email, text, or send digital greeting cards? It’s easier to tweet, post, email, or pin. It’s fast, it’s cheap, and unremarkable. But isn’t it better to do something thoughtful and unexpected that differentiates your message from others?

Where is the inherent value in handwritten notes? It’s authenticity. It’s not just the words you put to paper, but the deeper message you send. Ask yourself, when was the last time you received a real paper message in your ‘real’ inbox at work? Chances are you may not be able to come up with a date. This is what makes a handwritten note important. They give pause because they are seen so rarely. Here are some key questions to consider.

WHAT’S IT GONNA COST? NOTHING YOU CAN’T AFFORD
Handwritten notes require extra time to compose a thoughtful message and check your own grammar and spelling. These notes will also require a small investment in stamps, notecards, or stationery.

WHAT WILL YOU GET OUT OF IT? BENEFITS THAT CAN’T BE DENIED
You send a loud and clear message to the recipient. You are taking the time to convey appreciation or thanks in a more meaningful way than typical electronic communication.

WHAT ARE SOME OCCASIONS TO USE A HANDWRITTEN NOTE? MORE THAN YOU THINK
• acknowledge hard work
• follow up a meeting or conversation of importance
• recognize accomplishments
• recognize service anniversaries
• express thanks, gratitude, or appreciation
• celebrate birthdays
• offer best wishes

In today’s workplace, technology is a wonderful thing. It’s a tool that improves processes and solves problems. It also creates opportunities for more time to accomplish the tasks that will help us to be successful. But don’t forget to take a little of that ‘saved time’ and invest it in an old fashioned practice that will create a lasting impression on your colleagues.

For a more other discussions on persuasive business writing and workplace etiquette, see my book:

Royce Murcherson, Ph.D., The Guide to Persuasive Business Writing: A New Model that Gets Results. Iowa: Kendall-Hall, 2013

___________________________________________________________________________________________________
For more information on the Business Office Systems and Support department, contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.


WRITING TO WIN: A SKILL FOR EVERY CONSUMER

by guest editor Royce Murcherson

Royce top pictureWRITING TO WIN: A SKILL FOR EVERY CONSUMER
Most of you probably think every consumer dispute can be resolved with a phone call to customer service. This is not always the case, and you will need to be prepared to push past routine customer service responses that may not satisfy your grievance.

GETTING THE BEST CUSTOMER SERVICE
There are many types of letters that can be written in the workplace such as sales letters, reprimand letters, good news letters, and job application letters to name a few. But there’s one letter of great value typically not used in the workplace because it’s a tool for the consumer.

THE ARGUABLE CLAIM LETTER
The purpose of this letter is to receive restitution for unsatisfactory services or products. Think of it as a consumer’s tool because this is exactly what it is. It’s the way to validate a claim when it becomes necessary to resolve disputes. You will need to know how to write this type of letter at some point in your life because most of us are disappointed at one time or another when our expectations are not met. If you want to be able to have some remedy at your fingertips, you’ll want to know how to compose an effective arguable claim letter.

A GOOD CLAIM LETTER IS A GOOD ARGUMENT
The claim letter is also a strategically crafted argument that must be persuasive yet concise. This is the challenge. You probably think a good argument has to be long. Not in this case, your strong argument in a claim letter must also be concise. So, how do you create a worthy argument that should not exceed four paragraphs?

A GOOD ARGUMENT IS BASED ON GOOD STRATEGY
Use the Toulmin Model of Persuasion. This model is based on the work of Stephen Toulmin in his book, The Uses of Argument. In section three of my book, The Guide to Persuasive Business Writing, I explain how to apply the Toulmin argumentation model to different types of business documents. The model which includes six elements can also be applied to a claim letter. These elements must be strategically placed.

4 ESSENTIAL ELEMENTS THAT MUST BE INCLUDED IN YOUR LETTER
• Warrants – You must always establish early agreement with some congenial statement. It must also address what the ‘seller’ believes about their product or service. Usually the ‘seller’ believes no fault should be attached. You should address this and then move on to the ‘breakdown or failure’.

• Claim – This is your statement of the failure or breakdown in service.

• Support – This is all of your proof or evidence of the failure

• Rebuttal – This is the area in which you countermand all of the reasons the ‘seller’ may use to avoid making any restitution.

WHAT TO AVOID
• Claims Are Not Complaints – Claim letters and complaint letters are two distinctly different items. You must be familiar with the objectives of a complaint letter before composing your claim letter. Otherwise, your objective of receiving some type of compensation will be in jeopardy.

• Watch Your Tone – It is easy to become too combative and demanding. You run the risk of the ‘seller’ immediately dismissing your claim because it may be perceived as an emotional outburst and not a credible request. Remember, you are requesting, not demanding.

• Do Not Tell A Story – It is easy to begin writing a story of how a product failed or services were not up to par. This is simply being human because most of us want to describe what happened. Describing failures or breakdowns is the same as telling a story of dissatisfaction. To avoid this, remember you are presenting an argument that makes a claim for restitution of some sort. So, think strategy and stay with the Toulmin Model.

For a more expanded discussion on writing and formatting arguable claim letters and other workplace letters using the Toulmin Model of Argumentation in business writing, see my book:

Royce Murcherson, Ph.D., The Guide to Persuasive Business Writing: A New Model that Gets Results. Iowa: Kendall-Hall, 2013

___________________________________________________________________________________________________________________________
For more information on the Business Office Systems and Support department, contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

Tips For Proofreading Your Own Work

10-27-2014 final 489003095

“Yes, its happened to my before, has is aslo happened to you?”

If anything similar to the above sentence has every happened to you (those “gotcha” typos), then take a “working tip” from Richland College’s POFT 1301 Business English and POFT 2312 Business Correspondence & Communication courses on how to improve your proofreading and editing skills…

We all have certainly experienced those moments when you discovered that the document you just sent and thought was error free is not so error free! You proofed the file at least a couple of times, and yet you still missed some errors—what causes this to happen?

Well, according to one UK expert, University of Sheffield psychologist Tom Stafford, when we compose information and then proofread this information, we are working on two very different levels.

  1. Our brains consider the creation or composition of information as a high-level task.

The brain is busy focusing on wording that will effectively convey the specific thought at hand. At that point, the brain does not consider the small details such as spelling, word usage, or thought content as the most pressing matter.

  1. While extremely important to the effective transmission of communication, tasks such as correct word usage, spelling, grammar, punctuation, document formatting, etc., are viewed as generalizations or secondary by the brain.

According to Stafford, we sometimes tend to put ourselves on “auto pilot” when performing these second-level tasks.

So how can we become more effective proofreaders? Click the link to Leah McClellan’s guest blog on Write to Done to see the full list of helpful steps that are definitely worth practicing. These 10 steps and their explanations can help to ensure that your online and hardcopy documents live up to professional expectations:

  1. Wait until you’re completely finished with the actual writing and editing.
  2. Don’t get distracted—minimize your interruptions.
  3. Analyze your work sentence by sentence. Consider reading the material aloud.
  4. Proofread several times for different types of errors, spelling, word usage, thought content, etc.
  5. Don’t lose your focus. If you notice a format issue while checking spelling, or if you need to look something up, make a quick written note (or insert a typed comment) to come back to this item later.
  6. If you do make a last-minute change to a few words, be sure to check the entire sentence or even the complete paragraph over again.
  7. Verify facts, dates, quotes, tables, references, text boxes, and anything repetitive or outside of the main text separately.
  8. Stay focused and remain objective. If you find yourself drifting off and thinking about something else, go back over that section again.
  9. Get to know yourself and the types of mistakes you typically make. How many of us have made a mistake by incorrectly using sight, site, cite or they’re, their, there?
  10. Check format last, and make sure your formatting is internally consistent, e.g., the same level subheadings are formatted identically, indentations, centering, bold, spacing, etc. Business letters, e-mails, or memos should follow a standard business formatting style.

BTW–Can anyone spot the five mistakes in the first sentence of this blog?

If you want to improve your writing and editing skills, consider taking POFT 1301 Business English and/or POFT 2312 Business Correspondence & Communication in the BOSS program at Richland College. Richland College is located in northeast Dallas at 12800 Abrams Road, and both online and on-campus courses are offered. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

BOSS Blog Sources:

http://www.businessinsider.com/why-you-cant-spot-your-own-typos-2014-8

http://www.wired.com/2014/08/wuwt-typos/

http://writetodone.com/get-your-eagle-eye-on-10-tips-for-proofreading-your-own-work/

 ***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.

Free Package


Writing to Win: The Great Untapped Talent Pool

by Royce Murcherson

Royce top pictureIn previous posts, I have always stressed the fundamentals of persuasive business writing found in my book, The Guide to Persuasive Business Writing: A New Model that Gets Results. But lately, an important book, Lean In by Sheryl Sandberg has come to my attention. It’s an honest, frank work that focuses on an untapped talent pool in the business world. It continues offering vital information on how these talented individuals can become leaders, champions, and partners. Who are the people that make up this untapped resource? Women.

At first sight, you might think this is just another self-help book full of advice you’ve already heard. I did, until I spoke with a female executive in a fortune 500 corporation. I suddenly realized a simple truth.   Chances are many women in the business world have lived the challenges presented in Sheryl Sandberg’s book and may not have realized that there are reasonable and available options for overcoming these challenges.

What does all of this come down too? It comes down to women being assertive and understanding the value of internal networking. It comes down to collaboration and communication. There are companies that encourage women to seek a more visible role as senior leaders.

In my conversation with the executive who is currently involved in a women’s internal networking group, I asked, what is the biggest value? She responded, “It’s the opportunity to meet with my peers, other women, and be sponsored by senior leaders who are also women.” She went on to explain how rewarding it was to be in a group with like-minded high performing women with ambition. But most importantly, she stressed the importance of having ‘confidants’, other women who share the same goals and challenges.

I pressed for more specific reasons on how women could benefit from internal networking circles. She said, “…it gives you the opportunity to meet peers from other areas of the company and expand your awareness of opportunities within the organization.”

As I understand it, there are three big advantages to networking circles:

  • You build relationships.
  • You are able to increase awareness of greater leadership opportunities.
  • You build knowledge with specific discussions on issues that help women to increase their effectiveness and exposure in the workplace.

Being a teacher, I needed more examples of real-time value, so I asked her what chapters in the book have ‘stayed’ with you, that is, the biggest simplest rules to remember? Quickly, she said chapters two and four.

Chapter two according to Sandberg is time to “Sit at the Table”. So what does this chapter boil down too I asked? She said, “…from what I have learned from reading the book is that women should take their proper place and not defer to eat the children’s table, be assertive.”

She went on to talk about chapter four, “It’s a Jungle Gym, not a Ladder.” I asked her to elaborate and she spoke about yet another great metaphor, the jungle gym. Apparently, the author wants women to understand that the way to success is not always a straight line. Lateral moves are good, but sometimes backwards moves can be made to build your skill set and advance.

So, if someone were to ask me what was the value in sitting down and talking to someone actively involved in a women’s group whose intent is to expand their reach professionally and personally, I would have to say this. Think Chess.

Royce Chess

 

It’s all about strategy and patience. Be strategic and recognize that women represent the great untapped pool of talent. Be strategic and do something about organizing this vast pool. Be patient and know that knowledge building and forging relationships may take time, but the rewards can be great.

In his review of Lean In, by Sheryl Sandberg, Sir Richard Branson, chairman of the Virgin Group stated, “…women in leadership roles is good for business as well as society.”

For a more expanded discussion on workplace etiquette, look forward to further posts, and see my book, Royce Murcherson, Ph.D., The Guide to Persuasive Business Writing: A New Model that Gets Results. (Iowa: Kendall-Hall, 2013)

Clip Art, provided by Microsoft Office Professional Academic, 2010

____________________________________________________________________________________________________

For more information on the Business Office Systems and Support department, contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.


Does Your Social Media Business Bio Contain These “Must Have” Ingredients?

10-06-2014 final 187440476Take a “working tip” from Richland College’s POFT 2312 Business Correspondence and Communication course on what you should do to improve your business social media bio:

Regardless of whether you are using LinkedIn, Facebook, Twitter, or other SM sites, follow this link to read Courtney Seiter’s excellent post on several important points to include in your SM business bio.

Because each site has its own unique characteristics, the web site Unbounce has created a terrific best practices reference chart to help you make the most of your bio information on Twitter, Facebook, Google+, and LinkedIn. They also recommend reviewing your SM bios every 3 months to ensure they are still relevant.

Finally, you will want to make sure your bio is free of any spelling, grammatical, or logical errors—did you use the word “form,” when you should have used “from” or “do” when the logical word should have been “due”?  Check and re-check for errors that scream “careless or unprofessional”!

If you want to improve your communication skills and learn more about how to use Social Media professionally, consider taking one or more courses in the BOSS program at Richland College.

Richland College, which is located in northeast Dallas at 12800 Abrams Road, offers both online and on-campus courses. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote


Are You Just Hearing, or Are You Listening Your Way to Success?

09-15-2014 final 478293049

Take a “working tip” from Richland College’s POFT 2312 Business Correspondence and Communication course on how to enhance your career and leadership success by developing effective listening skills.

Some people don’t realize that there is a big difference between hearing and listening. As a result, they run the risk of jeopardizing their success at work as well as in other aspects of their lives.

According to experts, hearing is one of the five human senses—vision, hearing, sight, smell, and touch; while listening is a communication technique.

Developing an effective listening technique is vital for anyone who wants to be successful in today’s workplace. The ability to demonstrate effective listening is key to your success, and to ignore important listening strategies is to invite failure.

Review the list below that was developed by authors Thill and Bovée on important listening strategies that can help you succeed in your career. These authors also look at the flip side of the coin and identify behaviors that can reduce your effectiveness and ones that may actually be harmful to your success. So don’t just “hear”; learn to “listen”!

09-15-2014 Table FinalIf you want to improve your communication skills, consider taking one or more courses in the BOSS program at Richland College.

Richland College, which is located in northeast Dallas at 12800 Abrams Road, offers both online and on-campus courses. For more information contact Becky Jones, Associate Dean, bjones@dcccd.edu 972-238-6215.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.

Source: John V. Thill and Courtland L. Bovée, Excellence in Business Communication, 11th edition, Pearson, Boston, 2015, p. 49.

 

 

 

 

 


Make Your Business Charts More Effective!

06-30-2014 Effective Charts Thinkstock Photos 164540686Take a “working” tip from Richland College’s POFT 2312 Business Correspondence & Communication course:

Tip: Understand that the use of charts in today’s communications is accepted, and actually expected, as a way of getting your readers to understand your message faster and easier.

So what can you do to make your charts more effective?—in essence how can you make your charts “do the talking?”

Consider these six key points when creating business charts:

Effective Business Charts

If you want to improve your written communication skills, consider taking POFT 2312 Business Correspondence & Communication, which a course in the BOSS program at Richland College. For more information contact Becky Jones, Associate Dean,  bjones@dcccd.edu 972-238-6215.

***Get a Free Copy of Microsoft Office Pro Plus 2013***If you are a student in the Dallas County Community College District, you are eligible to download a free version of Microsoft Office 2013 Pro Plus (or 2011 on the Mac) which includes Word, Excel, PowerPoint, Access, Outlook, Publisher, and OneNote.

Sources:

Bovee, John V. Thill and Courtland L. Excellence in Business Communication. 11th. Boston: Pearson, 2015.

HubSpot. Data Visualization 101: How to Design Charts and Graphs. 2014. Document. 21 June 2014. <http://offers.hubspot.com/data-visualization-guide>.

Visage. A Business Guide to Visual Communication. 2014. Document. 21 June 2014. <http://visage.co>.

 


2014 Trends in the Job Search Process

04-07-2014 - Classified Ad Image 466158975Technology and its offspring, social media, continue to impact the way people look for jobs. Not only are recent graduates competing for jobs but also mid-career job seekers and, yes, even baby boomers are all in the job market.

No matter your age or experience level, Arnie Fetig, who is head coach at JOBHUNTERCOACH.COM, offers readers some valuable advice on how to make the most of the job search process. He offers 10 important job search tips that job seekers should definitely keep in mind.

1.  Consider the use of both online and offline tools to help create a “best fit” for prospective employers and yourself. Realize that you must stay actively engaged with today’s employers through the use of social media and mobile apps. Using friends to help boost your visibility and availability is also a great “offline” strategy.

According to career adviser Hannah Morgan and the web site Jobvite, personal job referrals accounted for 40 percent of the job seekers finding their best or favorite job. On the other side of the coin, the employer side, 64 percent of the job recruiters rated referred candidates as those of the highest quality—so personal contacts DO matter!

04-07-2014 - Mobile Job Apps 4619913072.  Get yourself acquainted with mobile apps and realize the role they play in looking for employment. Understand that mobile apps will continue to be BIG in the job search process, and the use of these tools will only expand.

3.  Vary your communication types. While older job seekers still tend to use paper resumes to present themselves to employers, younger people are a lot more comfortable with video and online forms of communication. Older workers will need to consider more flexibility by incorporating newer communication types into their job search.

4.  Present your material in a manner that is clear, short, and targeted! According to Fertiz, job recruiters use to spend roughly 20-30 seconds reviewing each resume. Well, folks that review time is now down to 6 seconds!

5.  Make your information engaging. Become savvy at using links, video bios, infographics as part of the job search process and as part of the resume as well. There are a number of helpful online resume tools. These tools, which can help you build your online presence, include Resume.com, CV Maker, and LiveCareer among others.

6.  Become part of the LinkedIn community, if you haven’t done so already and create a LinkedIn profile that shows more of your personal side (yet presented in a professional manner). Also, use the LinkedIn tool “Who’s Viewed Your Profile,” to help you use the analytics collected by LinkedIn for making your profile more appealing to potential employers and to engage with them. This tool is available to free users (some limitations) as well as to paid users.

7.  Follow companies of interest on Twitter.

8.  Prepare for group interviews. This interview process is being used increasingly by employers. You need to be ready for the prospect of being interviewed by a team as well as the possibility of being one of several job candidates being interviewed in the same session.

04-07-2014 Business Writing Skills 787719059.  Make sure your written communication skills are up to par. The use of “hard copy” may be on the decline, but good writing skills are very high in demand. You need to (a) be flexible, (b) have good grammar skills, and (c) be sensitive to and aware of the right tone and style needed for various communication platforms used today.

10.  Follow up your interview with a polite thank you message. Use this opportunity to get your name across the interviewer’s screen/desk again by highlighting the key points of the interview and how your skills can benefit the company.

For more details on Arnie Fetig’s job suggestions, visit his web site.

Get information on the BOSS program and how it can help you prepare for a successful career, contact Becky Jones, Associate Dean, bjones@dcccd.edu  972-238-6215.


Perfecting Your Social Media Posts

03-17-2014 Perfecting Your Social Media Posts TS 166195724

If you use more than one of the social media (SM) platforms (Facebook, Twitter, Pinterest, Google+, etc.) to network and stay engaged with contacts, customers, the community, etc., you should be aware of the differences among them and how to use each platform most effectively.

David Hagy has created an excellent infographic that outlines the do’s and don’ts for each social media type.

The one word of caution he offers to SM writers is to avoid the temptation of using SM management tools such as HootSuite or Buffer to push out your content using the same format. Sure it’s fine to use HootSuite and Buffer to manage your SM planning and scheduling across platforms, but consider the strengths and weaknesses of each platform and adapt your message format accordingly.

Below are a few suggestions from David’s infographic, but click this link to see the full visual that contains the important points to keep in mind for each social media type.

David also offers suggestions for the best and worst times to post content by SM type. 

03-17-2014 Table Insert

For more information on the BOSS program and how you can get yourself better prepared for you career, contact Becky Jones, Associate Dean, bjones@dcccd.edu or 972-238-6215.

Source: http://dashburst.com/infographic/create-perfect-post-social-networks/


WRITING TO WIN: Boost Your Job Application to the Top!

11-25-2013 Book Image - Royce MurchersonUsing the Toulmin Model to Write Persuasive Job Application Letters–One of the most effective ways to write persuasive job application letters is to use the Toulmin Model of Argumentation. This model is based on the work of Stephen Toulmin in his book, The Uses of Argument.

Persuasive job application letters are also arguments. You are arguing for your future. You are selling the idea of you being the best person for the job. And to sell yourself effectively, you will need to understand the three essentials in job application letters. These essentials are found in the Toulmin Model.

Three Essentials
Claim – This is a straightforward declarative statement. It could be something as simple as completing the sentence, “My years of experience and broad knowledge of financial analysis make me supremely qualified for this position.”
Support – It can emphasize work experience, or if recently graduated, emphasize academic accomplishments
Employer Expectations – Assumptions as to what the employer expects in a prospective employee

02-24-2014 Guest Blog - Royce Murcherson Image_1Types of Letters
Job application letters sometimes called cover letters will work in tandem with the resume. The cover letter puts forth a claim that you are the best candidate for the job while at the same time addressing the prospective employer’s stated or unstated expectations.

There are several types:

  • Letters that respond to a job opening
  • Letters that are general inquiries when no specific opening has been posted
  • Letters that are targeted inquiries when you are interested in a specific job
  • Follow up letters such as a post-interview letter

All of these letters should include the Three Essentials:

  1. Claim – Why you are the best person for the job
  2. Support – Reasons why you are the best person for the job
  3. Employer Expectations – Attributes the employer will want to see in you

02-24-2014 Guest Blog - Royce Murcherson Image_2The Need to Know Employer Expectations
After your initial claim, you must address the prospective employer’s expectations. Remember ‘the need to know’ mentioned in my previous blog?  The need to know your reader or prospective employer is very important. You must try to figure out what qualities and skills the employer will want in a new employee. You’re probably thinking, how do I figure this out? This is how you do it.

02-24-2014 Guest Blog - Royce Murcherson Image_3Ask Yourself One Simple Question…
Why would this person want to hire me? Remember these are only assumptions, but common sense assumptions, so make a list. It might be reasons like experience, education, communication skills, interpersonal skills, and leadership skills.  Writing about yourself in these areas will help to address unanswered questions the prospective employer may have about you.

How You Can Remove Some of the Guess Work?
Research the Employer – Locate all relevant information on the company such as corporate vision, profit and loss, stock performance, and long term industry outlook. Knowing something about the company demonstrates your interest.
Research the Position – Locate information on salary range, customary duties and responsibilities, potential for growth.

02-24-2014 Guest Blog - Royce Murcherson Image_4Persuasion is Power!
Understanding the art of persuasion, the power it wields, and the success it can yield is absolutely necessary in the job search. You will have many opportunities to sell your ideas when you’re on the job, but first you will need to land the job. And to do this, you will need the best tools. Think of the Toulmin Model as a new kind of toolbox, one that contains the essentials of success.

For a more expanded discussion on writing persuasive job application letters  and using the Toulmin Model of Argumentation in business writing, see my book, Royce Murcherson, PhD,  The Guide to Persuasive Business Writing: A New Model that Gets Results. (Iowa: Kendall-Hall, 2013) 1-11.

Clip Art, provided by Microsoft Office Professional Academic, 2010

Toulmin, Stephen. The Uses of Argument. Cambridge University Press. New York, 1958.

This article is the last in a four-part guest series written by Royce Murcherson, PhD, on how to improve your writing skills and behavior. Dr. Murcherson is a faculty member in World Languages, Cultures, and Communications at Richland College in Dallas.

For more information on BOSS course offerings in communications, the BOSS degree and certificates, and how the BOSS program can help you with your career, contact Becky Jones, Associate Dean, bjones@dcccd.edu  972-238-6215.